When the Mazda marketeers gathered around the brainstorming table some years ago, they conceived a catch phrase that today is associated with each and every Mazda model. But surely, they had to have been looking at only one vehicle to come up with the line.

Because nothing says "Zoom-Zoom" better than the tiny, roadster rocket that goes by the name of Miata. In fact, the tagline is so appropriate for the Miata that one only has to sit in the sportster’s cockpit with hands gripping the wheel and eyes locked forward to find oneself muttering "Zoom-Zoom" under one’s breath.

Since 1989, the Miata has been the quintessential roadster for the mainstream America market. For nearly two decades, the Miata’s cute, sassy and stylish design has spoken volumes about the makeup of the driver behind the wheel. She (or he) is single, independent and ready to have fun at a moment’s notice. She throws an overnight bag in the roadster’s trunk, adds a pair of roller blades, tennis racquet and a beach towel and she’s ready for fun. Nothing can keep this Miata mamma from having a good time.

Fast forward to 2007, where Mazda, a Ford subsidiary, is reinventing itself from the ground up and the Miata is no exception. After years of sporting a soft top convertible, the new MX-5 has added the amazing technology of a power retractable hard top that enhances the style and versatility of the MX-5. Following its soft top predecessor, the new hard top is quick and easy to open/close, with only a flip of a latch and the touch of a button standing between you and sunlight.

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